Here’s a good article on why good PR — and expectations management — is so key in the industry. Nevertheless, I can’t say that I am surprised that Apple has made a blunder like this. After all, this isn’t the first time they’ve lied to their customers.

It will be interesting to see how they decide to play this; I can’t help but imagine that some of their most loyal customers will become disenchanted with the company (like I have)!